As AI transforms media buying, content classification, and customer journeys, the industry faces a growing trust crisis: more automation, less transparency, and higher stakes when no one can explain why media was blocked, measured, valued, or trusted. This session brings together industry leaders to debate whether verification has become too opaque for the ecosystem it’s meant to protect - and what the next standard should look like, from explainable AI and smarter traffic intelligence to brand safety, suitability, and real-time trust across the digital media landscape.
